I develop ideas and execute interiors and different spaces from concept through creation offering a full creative direction if needed.

Based in Stockholm and New York, but I work all over the world. Self taught, strong ideas and hard work is three of my mind sets. Nothing is impossible.

As long as I can remember I had a significant love for all kinds of photography and art.
My identity has always been to guide, inspire and to tell a visual story in my work.

My inspiration comes from all different corners. Art, travel, movies, music, nature and people I admire and love.

Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes; and most importantly - having fun.

That’s really what it´s all about...


Alcro · Beckers · BoConcept · BON · Bukowskis · Cirkuslampan · Document Journal · ELLE Decoration  · ELLE Decoration UK · Esprit · Formex · Gant Home · GRANIT · Gudrun Sjödén · H&M Home · House & Garden · Iittala · IKEA · Joann Tan Studio · Kaolin · Koncept Stockholm · Kosta Boda · Lightwork Design · Miele · Nike · NK · Nonuform · Oscar Properties · Papier Mache · Plaza Deco · Plaza Magazine · Pottery Barn · Rolf Benz · RUM DK · Simply Scandinavian · Tensta Konsthall · Urbanara · Vogue · West Elm · Williams Sonoma Home



Inquiries Europe and Asia
Joanna Skoog
+46 707 772 337

Agent in US
212.693.7470 NYC
310.450.1650 LA

Nytorgsgatan 11 A
SE-116 22 Stockholm, Sweden
+46 706 309 897

London Terrace Gardens
435 West 23rd street #9C
NY, NY 10011, USA